We are an independent brand committed to providing quality products for the beach and surf lifestyle. Our design sensibility and our earth-conscious attitude are apparent in everything we do, from the materials we use to the impact we make on people and the planet.
We source our components globally in order to find the most innovative and low-impact materials to produce our goods. The frame and lenses of our eyewear are composed of a lightweight bio-plastic material and our eyewear cases are made from natural vegetable-tanned leather. Our paper packaging is produced using Forest Stewardship Council certified paper.
We are also thoughtful in our approach to product design. Our goal with our eyewear was to construct a product that could mold to comfortably fit different face shapes and sizes. Crafted with an understanding of pressure points so that they feel virtually weightless, we built frames with an adjustable nosepiece and flexible temples while also using lightweight materials to provide all-day wearability.
As our product line grows, we will be continue to adhere to these same philosophies – by incorporating original design elements into all of our products while striving to minimize our environmental impact through the materials we use in production.
As part of a global community committed to being good stewards of the planet, we donate a portion of every sale to ecologically responsible projects that protect our waters and beaches worldwide. Also, in a continuing effort to establish sustainable business practices, the CO2 emissions generated from shipping packages will be offset via carbon reducing projects through the services provided by Green Shipping.
Founded by local surfers Pete Smith and Bob Holland in the 1960’s, Smith and Holland was the first surf shop of its kind in the East Coast town of Virginia Beach. Today, the name is reborn, thus preserving in some small way the history of the town where East Coast surfing began. We aim to honor their legacy by respecting the past while also preserving for the future.
Lookbook photography by Brian W. Ferry. Product photography by Rebecca Black.
Designed in collaboration with Ateliersavant.
Site by Studio Birdsall.